Tips Menggunakan Instagram untuk Bisnis

Instagram memiliki lebih dari 700 juta pengguna aktif bulanan, lebih sedikit kompetisi, dan lebih banyak pemirsa daripada raksasa media sosial lainnya seperti Facebook atau Twitter (sumber: Statista , ecommerceCEO ).

Ini memberi peluang pada bisnis untuk memasarkan produk mereka ke audiens yang lebih tertarget dan tertarik tanpa menghabiskan banyak uang untuk iklan berbayar. Pada Januari 2018,  API Instagram telah berubah untuk memungkinkan pengguna mempublikasikan foto atau video ke Profil Bisnis Instagram menggunakan platform pihak ketiga (seperti Sendible), membuatnya lebih mudah bagi merek untuk memanfaatkan semua yang ditawarkan Instagram.

Apakah strategi Anda memerlukan pembaruan atau Anda adalah pendatang baru di jaringan media sosial ini, Anda akan menemukan tujuh tips tentang cara menggunakan Instagram untuk bisnis yang sangat berguna.

Tujuh tips untuk menguasai Instagram untuk bisnis

1. Tunjukkan apa yang Anda lakukan dengan cara yang kreatif

Fokus pada solusi yang Anda berikan, bukan produk yang Anda jual. Di Instagram, sangat penting untuk menambah nilai kepada pelanggan Anda dan terlihat cantik saat Anda melakukannya. Jangan pernah meremehkan fakta bahwa aset Anda yang paling penting (dan kejatuhan) di jaringan media sosial ini adalah konten visual.

Jika bisnis Anda berorientasi pada layanan, fokuslah untuk menunjukkan proses di balik penyediaan layanan. Tunjukkan budaya perusahaan Anda, bagikan misi Anda dengan dunia, atau cukup bagikan beberapa tips dan cara. Anda dapat mengunggah foto, video pendek (mirip dengan GIF, disebut Boomerangs) dan video berdurasi satu menit.

 

Coba Cerita Instagram

Cerita Instagram  memiliki format rangkai salindia dan hanya tayang selama 24 jam (meskipun dapat disimpan ke perangkat Anda untuk digunakan kembali nanti). Fitur baru ini merupakan pesaing langsung Cerita Snapchat dan sekarang sedang dikembangkan oleh Instagram. Ini adalah beberapa manfaat menggunakan Cerita Instagram untuk merek:

  • Cerita ditampilkan secara jelas di bagian atas garis waktu pengikut di bawah logo Instagram.
  • Dapat digunakan untuk mengambil konten di balik layar yang tidak harus memiliki kualitas setinggi posting biasa.
  • Mempermudah percobaan dengan berbagai jenis konten: foto, video pendek, Boomerang (gambar mirip GIF), video yang difilmkan mundur (Putar balik) dan video langsung .
  • Memberi tag pada akun lain, misalnya @instagram di Stories sangat ideal untuk kolaborator dan pemasaran influencer .
  • Tambahan yang menyenangkan seperti filter wajah , teks dan stiker membantu Anda mengedit gambar saat bepergian.
  • Pencarian cerita untuk tagar dan lokasi  membuatnya lebih mudah ditemukan.

Semua foto dan video yang Anda tambahkan akan diputar dalam urutan yang ditambahkan dan Anda dapat menambahkan sebanyak yang Anda suka. Iklan-iklan Instagram Stories menjadi tersedia untuk semua bisnis secara global pada bulan Maret 2017 . Anda dapat menggunakannya untuk menargetkan pemirsa baru dan menambahkan CTA ke kolase Anda yang dapat sangat berguna untuk promosi. Lihatlah panduan utama Single Grain untuk menjalankan Instagram Stories Ads  untuk panduan langkah demi langkah untuk membuat yang pertama.

Perhatikan bahwa Cerita hanya tersedia di aplikasi seluler dan dimungkinkan untuk mengirim Cerita Instagram sebagai pesan langsung (DM). Penggunaan media sosial Stories jelas meningkat dan hampir semua merek dapat menemukan cara yang menyenangkan dan menarik untuk berpartisipasi.

Cerita Instagram


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2. Buat profil yang menang

Sebagai sebuah perusahaan, Anda mungkin melakukan banyak hal dan menawarkan lebih banyak solusi. Jangan terlalu sibuk dengan semua itu dalam 150 karakter. Fokus pada USP Anda yang paling penting atau hal besar berikutnya – baik itu acara, promosi, atau peluncuran produk.

Instagram untuk bisnis: Deskripsi hebat Bio oleh Content Marketing Institute
Contoh yang bagus dari Instagram Bio oleh Content Marketing Institute.

Karena satu-satunya tautan yang dapat diklik ada di bagian Bio Anda (tepat di bawah nama Anda), biasakan memperbaruinya sesering mungkin. Sangat memalukan bahwa sebagian besar merek menggunakannya hanya untuk menautkan ke situs web mereka, tetapi itu bisa melakukan lebih banyak lagi. Pikirkan, kendalikan pendaftaran acara, unduhan aplikasi, atau bahkan pembelian.

Instagram juga telah meluncurkan profil Bisnis Instagram mereka dan iklan berbayar. Profil Bisnis menambahkan nomor telepon ke bio Anda dan memberikan akses ke data analitik luas yang tidak akan tersedia kecuali Anda menggunakan alat media sosial. Baca blog kami tentang cara mengatur akun Instagram untuk bisnis di mana kami memberikan petunjuk langkah-demi-langkah dan elemen kunci yang perlu Anda pertimbangkan saat mengelola Instagram untuk bisnis lain.

3. Bawa mereka ke belakang layar

Pelanggan memiliki rasa ingin tahu yang alami tentang dari mana produk mereka berasal, dan Anda dapat menggunakan Instagram untuk menunjukkan kepada mereka seluruh siklus hidup mereka. Ini sangat relevan untuk perusahaan yang menjual produk ramah lingkungan atau FairTrade. Sumber gambar untuk menunjukkan bagaimana produk dibuat – dari bahan dasar, produksi, dan distribusi.

Jika tidak ada yang terlintas dalam pikiran, Anda dapat membagikan sesuatu yang dimiliki semua orang – sketsa, catatan, dan papan tulis atau papan tulis terisi. Setiap bisnis memiliki ide-ide curah pendapat, terserah Anda untuk mengambil gambar yang cantik dan mengunggahnya ke Instagram. Anda mungkin menemukan bahwa yang terbaik untuk mencoba berbagai jenis posting sampai Anda mendapatkan emas dengan yang akan menarik perhatian audiens. Berkat fitur baru lainnya, Instagram sekarang memungkinkan Anda mengarsipkan posting alih-alih menghapusnya.

 

4. Perluas jangkauan Anda dengan #hashtags

Gunakan tagar untuk memperluas jangkauan Anda. Ini bisa spesifik kampanye atau umum – yang penting adalah relevan. Pastikan juga menyiapkan tagar perusahaan utama Anda (#anda namaAnda), dan gunakan hemat di Instagram (Twitter juga bagus). Ini memudahkan orang menemukan konten yang terkait dengan Anda serta akun utama Anda.

Ini adalah praktik terbaik untuk menggunakan antara tiga hingga lima tagar, meskipun faktanya maksimum yang dapat Anda tambahkan adalah 30 per posting Instagram. Gunakan tagar khusus kampanye Anda sendiri dan tagar yang lebih populer untuk meningkatkan kemampuan menemukan konten Anda. Sebagai contoh, cobalah menambahkan tagar seperti #instagood (digunakan adalah 300 juta posting), atau #tbt (Kamis Kemunduran), dan jangan lupa tentang yang spesifik industri. Jika Anda berada di IT, tagar #IT atau #tech akan baik-baik saja. Juga, pertimbangkan bagaimana Anda menambahkan tagar, ini dapat ditambahkan di akhir posting, dalam komentar atau bekerja di posting yang sebenarnya, seperti yang dilakukan GoPro.

 

5. Berkolaborasi dan menyinggung orang lain

Instagram adalah salah satu saluran media sosial terkuat untuk menyoroti kolaborator dan berbagi kisah sukses pelanggan. Bahkan jika Anda tidak secara resmi bermitra dengan organisasi nirlaba, Anda dapat memberi untuk amal atau melakukan penggalangan dana beberapa kali setahun. Semuanya baik selama penyebabnya selaras dengan nilai dan misi merek Anda. Pertimbangkan bahwa tidak semua orang memantau tagar di media sosial, jadi menandai akun biasanya merupakan pilihan yang lebih baik jika Anda ingin diperhatikan.

Teknik lain melibatkan penggunaan ‘teriakan’. Teriakan tanpa bayaran adalah ketika Anda bermitra dengan merek lain yang memiliki jumlah pengikut yang kira-kira sama dengan saat Anda mempromosikan satu sama lain ke audiens Anda dan Anda berdua mendapat manfaat dari peningkatan paparan.

Teriakan berbayar adalah untuk mereka yang memiliki anggaran lebih besar karena pada dasarnya  kampanye influencer . Ini biasanya melibatkan pembayaran merek (atau influencer) dengan pengikut yang jauh lebih besar untuk mempromosikan produk atau layanan Anda. Ini cara yang bagus untuk mendapatkan banyak pengikut baru dengan cepat, asalkan Anda membuat panggilan yang kuat untuk bertindak dan audiens influencer asli.

 

6. Bangun antisipasi dan tawarkan eksklusivitas

Membuat pelanggan Anda tetap tertarik adalah bagian penting dari setiap kampanye pemasaran yang efektif. Hadiahi pengikut setia Anda dengan konten eksklusif. Biarkan mereka menjadi yang pertama tahu tentang produk, layanan, atau acara baru. Buat foto penggoda yang membangun antisipasi atau memuaskan rasa ingin tahu untuk rilis baru Anda, pembukaan kantor atau toko. Pratinjau semacam ini membuat pengikut Instagram Anda merasa istimewa dan membuat mereka kembali untuk informasi orang dalam lainnya.

 

7. Analisis kesuksesan Anda dan bangunlah

Tanpa mengambil langkah mundur dan menganalisis apa yang berhasil dan tidak, pemasaran menjadi permainan tebak-tebakan. Yang benar adalah, Anda dapat membaca semua artikel di dunia tentang praktik terbaik dan waktu penerbitan, tetapi Anda hanya akan menemukan apa yang berfungsi untuk klien Anda melalui pengujian dan pengukuran hasil.

Alat manajemen media sosial dapat membantu. Anda dapat menggunakannya tidak hanya untuk menjadwalkan kampanye Instagram Anda sebelumnya  tetapi juga menggunakan analisis media sosial untuk mengukur keberhasilan mereka. Pastikan untuk secara teratur menghitung jumlah pengikut Anda, keterlibatan dan klik, semua untuk memperbaiki dan meningkatkan strategi Anda. Laporan media sosial baru kami dapat membantu Anda melacak kinerja Anda untuk Instagram dan semua jaringan media sosial utama lainnya.

Tips for Using Gold Jewelry to Look More Stylish

Jewelry such as gold is already known to be one of the valuable accessories. For a long time, surely your parents stressed being gold as an investment. But when buying, we are confused about how to use the gold so that it doesn’t look too excessive. Because as we know the color of gold is so ‘bright’ or ‘lit’.

Shining Stars Rose Gold Necklace

This is what makes USB Gold, the new model gold center brand, presenting the latest Cheap Jewelry Gifts campaign called ‘Confident in Gold’, so that women always believe in using jewelry such as gold.

In carrying out this campaign, UBS Gold Creative Director, Erwin Suganda explained, his party invited a professional fashion stylist, Carendelano to create a stylish and up-to-date appearance style.

“Why do we choose a fashion stylist? Because he has the expert ability to guide women to appear up-to-date and up-to-date, especially with gold jewelry, Indonesian women can be confident in gold,” Erwin said when met at UBS Gold ‘ Confident in Gold. ‘, in Jakarta, Tuesday (2/20).

Well, Carendelano gives tips on how to use gold to look stylish. According to him, the most important thing is that it can be adjusted to the character and needs of each individual.

“It can be used in the morning, but you have to know the size or thickness, if it’s a small morning. During the day you can, but first look at who you are, your character, your work or background. So you can fit in your style, follow the ethics,” he said.

As for evening events or formal events, according to him you can use a cocktail dress with gold jewelry that is more glamorous. As for the office, don’t use thick gold jewelry.

“If it works in entertainment, public relations or creative work, works in fashion, can use statement necklace. For women with minimalist style, who like to wear white, black or gray clothes, when she chooses jewelry, the simplest jewelry that will be used. “The female seminary, she can definitely use gold,” said the fashion stylist who worked with Nagita Slavina.

UBS Gold itself, according to Erwin, uses machines with Italian technology, so that gold is no longer just ‘colored’, but also black (black gold) or rose gold. Gold can also be made with chains, wires, mines or links with various carats ranging from 18-9 carats.

Investments in Gold Bars and Jewelry

Gold seems to still be the prima donna of the community in fattening their assets. Apart from being liquid, the escalation in value is arguably no less shiny than other investment instruments.

Gold in the form of coins, bars and jewelry, can be stored for years to be resold at a later date. Although it tends to fluctuate, the trend of gold prices has climbed from time to time.

According to Financial Planner Eko Endarto, gold investment has its own advantages, namely a greater increase in value of 1 percent to 2 percent compared to inflation per year. Besides that, gold is also global in nature so it can be accepted anywhere. In addition, it is also more liquid compared to other fixed investment alternatives, such as land.

Therefore, gold is often lined up as a cushion if the investment instruments are generally down, like stocks. Take for example, the case in 2008, where the portfolio of community assets moved to gold after the financial crisis occurred.

“Many in times of crisis, people turn to gold because it’s the safest. Directly, gold prices are high, “he said on Friday (9/15).

In addition to functioning as a precious metal, gold can also be transformed into jewelry that can be used to enhance appearance, especially by Eve. However, is gold still an investment instrument when it has transformed into jewelry?

Eko explained, of course gold jewelry can still be used as an investment in the future. However, the value of investing in jewelry is of course not from the noble metal, but from the aesthetic side and the historical value of the jewelry itself.

“The value of this jewelery lies in its historical side, as it was designed by whom? Who were the users of jewelry before? So, if you want to store jewelry, the point is not investing in gold, but investing in collectibles, “explained Eko.

Moreover, investment in gold jewelry is also considered to reduce the value of gold. Because, jewelry owners also have to bear the cost of making gold jewelry itself. So, even though it can be collected into property, he does not recommend that people use jewelry for investment motives.

“To be sure, for investment don’t use gold jewelry. It’s better for gold bars, because the long-term prospects are quite good, “he explained.

Adu Kilap Investments in Gold Bars and Jewelry

Three-quarter money, financial planner Tejasari Assad also does not encourage the public to choose gold jewelry as an investment portfolio. Because, if later the jewelry is resold, the Cheap Jewelry Gifts value can go down considerably compared to the purchase price if there is no privilege.

“For example, jewelry is only the grandmother’s inheritance, for example, of course it will sell cheaply. Moreover, jewelry stores usually say they need additional costs for the smelting process, etc. When selling, the price may fall,” he added.

For this reason, he advised people to invest in metal gold only. With higher prices than inflation, the risk is also smaller than other instruments such as deposits and stocks.

However, there is still a need to be cautioned about precious metals investment. Because, even though the outlook is sleek, gold investment still has shortcomings. Tejasari said, the first disadvantage, namely the increase in value in line with the risks that are safe.

If it is booming , mutual fund returns can be up to 20 percent to 30 percent. However, if gold is loved again, the yield is stuck at 10 percent.

Not only that, gold investment is considered to be less good as a short-term instrument. Because, although it is fairly liquid, sometimes the selling price of gold can be 10 to 15 percent smaller than the purchase price.

Tejasari suggested, let gold be held for a while before being resold. This is done so that the increase in the value of gold can be greater than the difference between the purchase price and the selling price.

According to Tejasari, most people did not succeed in investing in gold because they were not sensitive to these calculations. “So, it really needs to be calculated, when this gold investment reaches Break Even Point (BEP). So, in my opinion, this gold investment is better as a back up,” he said.

Investing in gold bars is tempting. But, there’s nothing wrong with collecting gold jewelry if the aesthetic and historical value is quite qualified. Whatever the shape, it’s never too late for you to start investing in gold.

Procurando por apartamentos para alugar?

Procurando por apartamentos para alugar? Veja algumas dicas para escolher a melhor opção.
Você está procurando por um condomínio para locação? Nesse ponto, não perca nossas dicas gerais: você verá como é mais fácil descobrir e reservar seu apartamento ideal.

Casa com 1 quarto para alugar

1. Considere suas próprias inclinações

Isso deveria ser inquestionavelmente seu estágio inicial. Pergunte a si mesmo algumas perguntas: prefere morar sozinho ou compartilhar seu ambiente com os outros?
É inteiramente único para viver e apreciar a cidade em um nível compartilhado movimentado ou para descontrair na sequência de um dia difícil em um aparte total calmo para você.

Área também pode ser muito significativo no que diz respeito ao apartamento… Por exemplo, você diria que você irá utilizar o transporte aberto para realizar seus exercícios de escritório ou faculdade a cada dia, ou está passeando sua alternativa solitária? Em qualquer caso, não apenas isso. Em que tipo de vizinhança você pode querer morar? Nós vamos ter mais informações sobre isso nas dicas abaixo.

Além disso, é certo que você se pergunta algumas perguntas sobre as conveniências. Quais são uma necessidade absoluta para você e quais são apenas uma inclinação não essencial?
Por exemplo, sistema de controle climático, Wi-Fi ou um banheiro privado pode ser fundamental para alguns, mas para mais ninguém.

2. Pesquise dados sobre os bairros da cidade

Onde os apartamentos estudados podem ter esse efeito, é um pensamento realmente inteligente examinar os dados sobre eles (você pode conferir nosso próprio guia sobre certas comunidades urbanas em porto alegre). Alguns deles são imaculados para continuar com um estilo de vida boêmio, enquanto outros são bairros privados onde vivem famílias próximas.
Por exemplo: se você procura algo pelo sul do país, você pode optar por Porto Alegre. Você certamente terá uma grande opção de apartamento para alugar em Porto Alegre.

3. Procure sua hospedagem antecipadamente

Em certas comunidades urbanas, ela tende a ser extremamente indiferente ao seu alojamento ideal, caso você procure uma semana antes do seu registro, por isso é um pensamento inteligente procurar seu novo caminho de casa antes do tempo (ou se nada mais meio mês anterior). Exatamente nesse ponto, os lofts com o melhor incentivo a dinheiro ainda são acessíveis e ainda não foram arrendados.

4. Defina seu limite financeiro

Que quantidade você diria que passará por todos os meses? Considere que alguns apê incorporam contas em sua taxa mensal de locação, enquanto outros não, então quando você lê o retrato nas postagens tentar totalizar tudo!

5. Além disso, pesquise por condomínios dentro de seu limite de gastos

Quando você definir seu limite de gastos, é um pensamento inteligente para apenas dar uma olhada nesses condomínios para alugar dentro de seu limite financeiro. Isso vai poupá-lo de ir gaga para propriedades fora de sua bússola. Além disso, você saberá exatamente o que você pode esperar com os gastos que você tem!

6. Tire o tempo que for para estudar sobre sua alocação

Em Porto Alegre você pode encontrar muitas empresas de locação de apartamentos, então é um pensamento inteligente levar o tempo necessário para estudá-los, já que eles lhe darão uma imagem exata do que você descobriria no que que você irá reservar.
Às vezes há uma idade máxima para consumir uma sala específica ou nível, ou existem diferentes tipos de condições indicadas que podem fazer com que você escolha um entre todos os resultados possíveis.

7. Seja água, velho amigo

Então você considerou tudo e bom, ocasionalmente não é tão simples assim descobrir exatamente o que você estava procurando…Então a melhor prática é ser adaptável.
Você sem dúvida descobrirá algo que gosta, apesar do fato de não ter pensado nisso para começar!

8. Reserve pela Web

Reserva na web é uma ótima escolha. Na maioria das comunidades urbanas, os lofts acessíveis são reservados com rapidez, e o que era acessível na primeira parte do dia não é mais para a noite! Orquestrar as visitas pode demorar um pouco e grande parte do tempo a propriedade é reservada antes de descobrir como ver o nível para si mesmo.

9. Reserve o mais cedo possível!

A última dica permite que você reserve na primeira oportunidade, assim você garante que o quarto ou condomínio que você preferiu será seu!

10. E agora? Aproveite!

A melhor parte da reserva antes do tempo é que você nunca mais precisa se preocupar com hospedagem…Agora você pode se concentrar em ponderar sua nova experiência.

Nossas dicas são para aluguel de apartamentos, mas você também pode usá-las para o aluguel de casas.

Binance 2.0 Almost Done, Can Binance Coin Prices Reach $ 50?

One of the most prominent crypto exchangers, Binance, has published the second story on his mysterious Twitter 먹튀검증,먹튀,먹튀사이트 account about Binance 2.0, but still hasn’t revealed his secret.

Meanwhile, members of the Binance community are actively trying to guess what “Binance 2.0” means so that the price of Binance Coin (BNB) does not last at one point.

At the time of the press, Binance Coin Prices (BNB) were traded at a price of $ 34.69 after rising 6.9% in 24 hours.

BNB’s 24-hour trading volume is $ 617,124,837 or equivalent to 71,075 BTC. And market capitalization has reached $ 4.8 billion which makes BNB the 7th largest crypto asset based on these parameters according to Coinmarketcap .

Last week, the BNB reached new highs in 2019 while its trading volume also reached their new record.

This positive change is the result of the impact made by the first mysterious story, which was published on May 21 which caused a lot of noise throughout the crypto community.

It is clear that when people do not have enough information, they will try to guess the real information.

Quite often guessing is something that is not true and that causes a lot of rumors and rumors. But we must admit that if Binance did it intentionally to attract the attention of the public, he had succeeded in achieving his goal.

Like Alexandre Dreyfus, CEO of the Chiliz sports blockchain platform, it has been noted, “it is bigger than Game Of Thrones (GOT) season 8″.

Immediately after the first session was published, talk emerged that it could be an allusion to the launch of Binance DEX, marginal trading, or several other features.

However, more and more arguments support the fact that the launch of the margin trade is an event that is imminent at Binance.

Even this month, Binance has experienced a serious hacking incident. Lost 7,000 BTC worth $ 40 million. However, now assessing BNB activities and values, we can say that the company is still going very well.

In the context of the ” Ask Me Anything (AMA)” session that discussed the hacking issue, Binance’s CEO Changpeng Zhao received many questions about their plans to expand their offerings.

In such a situation, Zhao could do nothing but confirm that they had several plans to launch new features. This list of features includes margin trading for Bitcoin and other popular digital assets.

According to Zhao, their engineers were testing new services and could soon be launched into certain large-scale merchant groups.

There is one more confirmation. Previously, it was revealed that the “isMarginTradingAllowed” boolean on the Binance API became available for nine crypto pairs which included BTC / USDT, BNB / BTC, ETH / BTC, TRX / BTC, and XRP / BTC.